Diminishing returns and saturation effect now visible using Adalyser
In advertising it is key to understand the impact overall that an increase in spend can have on leads or sales. Linear regression analysis is just one way in which this is possible.
What is equally important is to show how diminishing returns might also play a part and identify any saturation effect. So in addition to linear regression, we have now added a polynomial regression tool.
Adalyser subscribers can now see a ‘best fit’, be it linear or polynomial, so any saturation effect will be clearly visible.
The scatter chart below shows an advertiser on TV and their spend and leads plotted. We can see the two lines - one straight (linear) and one curved (optimal).
It is also possible to enter a target cost per lead (CPL) figure and, in the case of diminishing returns, the point at which target CPL is no longer being achieved by an increase in spend will be marked with a red cross on the chart.
This provides a powerful tool for informing spending decisions and ensuring that your money is providing the return that you require.
For subscribers this feature is now live and visible in all of your campaigns, for further information, please get in touch with your account manager.
Adalyser is a secure web based tool that media agencies around the world subscribe to. It enables users (planners, buyers, account managers, data analysts) to quickly access accurate insight on advertising campaign performance in real time. This valuable insight can be used to optimise advertising campaigns across all media channels.
If you are interested in seeing a demonstration of Adalyser please get in touch with the sales team on +44 (0) 333 666 7366 or e-mail adalyser@onesoon.co.uk
New realtime web analytics software for Adalyser users.
For TV advertisers having access to realtime and granular web analytics ensures that accurate analysis or spot matching can be performed to measure performance of certain spots or view % uplift from TV advertising overall.
Some web reporting tools like Google Analytics only supply volume of web traffic ‘per hour’ and other tools that do provide more granular results can be expensive.
With our new ‘Web Tracking’ technology Adalyser subscribers benefit from automated real time web stats that feed straight into their campaigns.
This gives users even greater insight to TV advertising but also delivers detailed web analytics in one easy to use tool.
If you are a current Adalyser subscriber and would like to find out more please get in touch with your account manager.
If you would like to find out more about becoming an Adalyser subscriber please get in touch +44 (0) 333 666 7366 / adalyser@onesoon.co.uk
Adalyser is developed by OneSoon Limited, advertising agencies and advertisers around the world use Adalyser to analyse data, visualise results, create bespoke reports, dashboards and optimise advertising investment. www.adalyser.com
Map feature in Adalyser helps advertisers to visualise responses, sales or footfall against population data.
A brand new feature for Adalyser allows sales data to be viewed in a map and correlated to any other relevant data source e.g population statistics, size of retail store etc.
For retailers this can be an excellent way to visualise footfall and sales data for certain stores, whilst correlating against advertising investment.
Zoom in on the map to view underlying data and choose from drop down menu to expose multiple data sources.
Launchpad - A new tool in Adalyser to save time and build a list of reports
The Matrix and Comparison tools in Adalyser allow users to pivot and group results in Adalyser. By selecting metrics users can slice and dice results for any campaign. A query of the data is created and can then be exported to Excel
The new save icon feature means that queries can now be saved for each user and accessed via a new page called Launchpad.
This allows agency teams to build a list of queries that can be accessed for any client. The queries can be executed again for other clients and exported to Excel. The saved queries are saved for each user so that they can be re-used for different client accounts.
It is also possible to save queries in ‘Coverage’ and when building a PowerPoint the user can now save the set of slides before exporting the Presentation. This saved report is then also accessed in Launchpad.
These new features saves time for the user and removes the task of running queries from scratch.
If you would like to find out more about the new features in Adalyser or would like to request an online demo please get in touch today.
sam.mikkelsen@onesoon.co.uk | +44 (0) 333 666 7366
New tool helps advertising agencies to share custom top line insights with their clients quickly and easily
Charts or graphs help to visualise sometimes complex results. Florence Nightingale’s Coxcomb diagram helped to show the real cause of deaths to British soldiers in the Crimean war. Her data visualisation techniques ultimately led to cleaner army hospitals and saved lives.
Media and advertising agencies are constantly trying to communicate complex results that show advertising effectiveness and performance with their clients.
Adalyser users can now create their own unique charts that can be saved to bespoke online dashboards. Agencies can then share insights with their clients quickly and easily.
- Multiple metrics can be added using bar, scatter or lines
- Up to four axis can be added so that multiple data can be overlaid
- Dashboards can be shared instantly and viewed on any device
- Charts can also be saved and exported to a PowerPoint
To find out more about the new features in Adalyser and see an online demo, please get in touch.
You can also view video tutorials which show you an overview of the navigation and some of the features in Adalyser.
Adalyser New Feature - Save Your Queries in Matrix and Comparison
It is now possible to save your queries across all campaigns in Matrix and Comparison analysis. This saves time and allows you to build a list of favourite queries
1. Set up a Matrix or Comparison query
2. Run the query. For this example we are running Matrix and looking at sales house by day of week.
Note the new Save icon image.
3. Click on the save icon and give your query a unique name.
4. Once saved all of your queries are available to view at anytime.
This new feature is available now for Print, Web, TV, Radio and Direct Mail. If you would like to find out more please get in touch with your account manager or e-mail adalyser@onesoon.co.uk.
Adalyser launches innovative SMS Advertising tool that helps engage with ‘connected consumers’
The ‘Connected Consumer’ has their phone with them at all times, they check in, they share, they Retweet.
What better way to engage directly with them, than through targeted and relevant messages sent direct to their mobile phones that co-ordinate directly with TV spot schedules?
With the power of Adalyser’s TV spot matching, reporting solution and SMS Placement, engaging with a TV audience and measuring response is now easier than ever.
SMS messages can be;
- Personalised
- Targeted at demographics that match the TV audience
- Staggered to go out before or after specifically chosen TV spots
- Configured around different creatives or time of day
- Include a web link to a landing page
The quality of targeting would be based on the opted in data that can be supplied. At the very least with just a mobile number Adalyser can achieve simple targeting as below:
1. When spots are bought for very specific day parts then Adalyser could be configured to stagger the delivery of messages after every spot.
2. Adalyser can be configured to adjust the content of the message dynamically to ensure it is aligned with the creative.
3. Time limited offers can be sent via SMS that garner a response from the advertised spot on TV.
4. SMS messages can be sent prior to the airing of the TV spot in order to promote a specific product being aired.
With more detailed information about the recipients (e.g gender and age), it would be possible to send out a specific message to all males between the ages 18-35 during the airing of programmes that target this specific demographic.
It is also possible to set up and create broadcast messages / campaigns using SMS Broadcast in isolation. With per message prices from 2.5p, detailed and rich reporting dashboards, Adalyser’s SMS platform is an ideal solution for any agency looking for an SMS broadcast service.
For further information on our suite of SMS products and becoming an Adalyser subscriber please call +44 (0) 333 666 7366.
6 steps for marketing effectiveness
Julie Roberts of TMW based in London - An agency that talks our language - great post on the importance of data analysis and the steps to follow for true campaign effectiveness. Well worth a read
Adalyser New Video Tutorials - Live now
We have recently added a new page to our brand new website where you can watch a library of video tutorials.
Each video is no longer than a few minutes long and we will be adding new videos on a regular basis.
Click the image below which takes you directly to our video tutorials page.
Seasons Greetings
As 2012 draws to a close, we hope everyone has a wonderful holiday and a prosperous New Year.
We already can’t wait for next year, where we will be expanding into new territories and launching brand new tools and analysis options.
Our goal is for Adalyser to be the first choice tool for people who want to optimise their advertising investment and drive response.
Thank-you to all of our subscribers for their continued support, we look forward to working with you are your marketing teams in 2013.
Easily report on digital advertising results
Our brand new digital reporting engine helps save time and effort for digital advertisers.
By integrating and supporting multipe data sources, buying models and ad servers it’s now easy to show advertisers all their digital spend activity and results in one place.
No more logging into multiple ad servers.
No more manual creation of spreadsheet reports.
No more calculating a single cost per metric from multiple buy models.
Adalyser takes care all of your data from all sources and brings it together into one easy to use tool.
Features include
- Automated collection of data
- Bespoke dashboard for top line results
- Compare any aspect of campaign - period, territory, publisher, clicks, impressions, conversions
- Track digital performance against conversion goals
Get your advertising data talking to each other
adalyser | Data Integration
We’re often asked whether we can integrate with other systems to take data from multiple sources and bring it all together in Adalyser for a consolidated vision.
The answer to this is a resounding “Yes”.
We receive all kinds of data formats from hundreds of sources:
- Web analytics (Google, Flashtalking, Atlas, Bing, Yahoo, Omniture to name a few)
- Consolidated Audience data and media schedules from DDS
- Phone call data from hundreds of call centres
- SMS response data
- Behavioural targeting data.
We also integrate with sales platforms, write API’s and download data directly from client accounting packages as well as work with a number of research companies to integrate their poll data and brand measurement data.
Our specialist team handle and transform data on a daily basis enabling clients to instantly access their campaign results in Adalyser.
To find out more about becoming an Adalyser subscriber please get in touch.
US Launch | NYC trip | First US subscriber
Just over a week ago we visited New York and presented adalyser to 12 media agencies. Some large group agencies, others boutique independent.
Reporting on multi channel campaigns and proving effectiveness was high on everyone’s agenda and all of the agencies we met expressed interest in adalyser, we will be following up with everyone we met.
We’re also pleased to announce that today we have signed up our first US subscriber.
They will be using adalyser to manage a large nation wide digital campaign and report on effectiveness across multiple channels / regions / campaigns.
We look forward now to welcoming new US subscribers to adalyser and rolling out adalyser across the whole of the US.
If you are based in the US and would like to discuss our early adopter offers in more detail, please get in touch.
adalyser@onesoon.co.uk
+44 (0) 333 666 7366
